Rewind Networks today announced the launch of HITS MOVIES in Malaysia through a carriage deal with Astro, Malaysia’s leading multi-platform content and consumer company. At launch, HITS MOVIES will be available on Channel 401 in High Definition as part of a complimentary preview for 2 months to all Astro customers.
The launch marks HITS MOVIES first foray into Malaysia – bringing the channel to its fifth market after Singapore, Indonesia, The Philippines and Sri Lanka bringing the total to more than 7 million homes. The Malaysia launch comes a few months after HITS MOVIES celebrated its one-year anniversary in October 2019. HITS MOVIES joins sister channel HITS, which has been on Astro (Channel 720) since November 2014.
“The launch of HITS MOVIES on Astro – one of the region’s largest multi-platform content and consumer companies – marks an important milestone for Rewind Networks’ footprint in Asia,” said Avi Himatsinghani, CEO, Rewind Networks. “We are confident that HITS MOVIES’ solid curation and unique proposition of the best Hollywood blockbusters from the 60s to the 90s will be well-received by viewers in Malaysia, which will drive high viewer engagement and even stronger customer loyalty for Astro.”
Agnes Rozario, Director of Content, Astro, said “We are delighted to work with Rewind Networks to bring more feel good shows on HITS MOVIES to movie fans, and strengthen our content offerings.”
HITS MOVIES celebrates the best blockbuster films ever made from the ‘60s to the ‘90s. The channel’s slate includes hot favorites like The Sound of Music, Sister Act, Magnificent Seven, Freaky Friday (1976), Mary Poppins, Teen Wolf, Breakfast at Tiffany’s, Clueless and Alien. The channel features a carefully curated selection of hit films from Hollywood majors such as The Walt Disney Company, 20th Century Fox, MGM Studios, Paramount Pictures, Warner Bros and Sony Pictures and will be progressively introducing more titles from other leading studios.